Scaling Revenue Should Not Feel Chaotic. Build a Frictionless Sales Process.
We help growth-stage B2B software sales leaders eliminate execution bottlenecks and create predictable, scalable growth using the Frictionless Sales Execution Framework™
TRUSTED BY SALES LEADERS AT FAST-GROWING B2B COMPANIES
The More You Scale, the Slower Sales Gets
Deals Stall Despite Pipeline Growth
You have plenty of pipeline — but too many deals slow down, go dark, or die in late stages. The team is active, but progress is inconsistent and unpredictable.
Your Forecast Is Still a Guess
Even with tools and dashboards, you are forced to rely on gut feel. Forecasts swing wildly because the sales process is inconsistent and rep behavior is not aligned.
Scaling Just Adds Complexity
Every time you add reps, tools, or initiatives, things get messier — not more effective. Revenue does not scale because execution is not repeatable.
Eliminate Sales Bottlenecks and Build a System That Drives Predictable, Scalable Growth
Improve Pipeline Velocity Without Adding Headcount
Deals move forward without constant check-ins, handoff breakdowns, or manual patchwork. Teams stay lean while hitting growth targets faster—because friction is gone.
Forecasts Become Trustworthy
You get early insight into where deals are slipping, not just end-of-quarter surprises. Know which reps need support, which deals are at risk, and what is truly driving—or blocking—your number.
Scale Without Adding Chaos
You do not need more reps or more tools, you need execution that scales what’s already working. We help you grow revenue without burning out your team or breaking your ops.
A CRM and Process Built for Execution, Not Just Admin
Reps follow the system because it helps them close, not because they are told to. Your CRM becomes a strategic weapon—driving activity, visibility, and accountability across the team.
Our 4-Step Process
Friction Audit™
We analyze where your deals are slowing, stalling, or slipping.
This diagnostic maps execution bottlenecks across your funnel, team behavior, and tooling—before you scale the wrong thing.
Execution Reset™
We redesign your sales playbooks to ensure deals move predictably through the pipeline.
Your team aligns on one process — and it actually gets used
Sales Execution OS™
We rebuild your CRM as a real sales tool — not a data graveyard.
Reps sell faster, managers coach better, and reporting becomes reality-based.
Predictable Growth System™
We install scorecards and forecasting tools that make your growth scalable and sane.
No more guessing, last - minute heroics, or late - stage panic.
Partnering with Sales & Executive Leaders to Optimize Operations
"With Gary, I slept better at night knowing he was supporting the team and me. His sales operations knowledge and Salesforce expertise was extremely valuable to me and the leadership team, and I liked that I could bring a problem to him and know that he will come back around with ideas for a solution."
Scott McKinnon
CSO, Schoox
"Gary was our Salesforce expert but he also deeply understood the operational side of sales. He did not just fix problems, he made our systems work for the way we sold. Sales, Marketing, and I saw him as our go-to for execution, whether it was forecasting, process, or just getting clean visibility into sales and marketing performance."
Doug Karlovits
Chief Business Development Officer, VITAC
"Gary led our full HubSpot rollout and made sure it worked the way our Sales and Customer Success teams needed it to. He has a rare ability to take what a team needs and turn it into a system that supports them day to day. I’ve brought him in twice now—different companies, same result."
Craig Mordi
CEO, Prims Virtual Software
“Deloitte’s partner structure adds a ton of complexity and Gary improved how we navigate it. He was the lead on improving internal coordination across Business Development, Legal, Finance, and Compliance Risk, especially how we handled client contract reviews and approvals. He made it easier to move things forward without compromising governance.”
Jeff Kardos
VP of Sales - Pricing & Contracting Solutions, Deloitte
"Gary pulled together a sales operations organization, which lacked structure and focus, into a team with purpose and vision. He is a committed leader who takes a firm stand for the direction and results."
Sumeit Aggarwal
Dir, Sales Operations, Infor
"Gary has the distinctive ability to comprehend the strategic picture, while possessing the skills and focus to understand the details and tactics necessary to support an organization’s vision."
Brian Thompson
Dir, Business Development, Siemens Healthcare
"Gary is a top-notch professional and sales operations expert, with demonstrated skill in project management, business process improvement, and sales enablement activities."
Kelly Baig
Dir, Industry Development, Revitas (now Model N)
Revitas (now Model N)
"You really do a great job. I am tired of telling people how good you are."
Tom Kearney
SVP Business Development, Siemens Healthcare
"Gary led initiatives to dramatically improve the support provided to the sales team, supplying the resources, structure, and tools that benefited myself and the rest of the sales team – and he never stopped looking for ways to improve sales operations."
Todd Shytle
VP Strategic Accounts, Revitas (now Model N)
"I just want to thank you and tell you that [the account objective targeting] was well received and that this is the type of work that will “drive” us to be more effective. Thanks for your tireless effort and dedication."
Gordon Rice
SVP Sales, Siemens
Frequently Asked Question
Who is the Frictionless Sales Execution Framework™ designed for?
It is purpose-built for Series B/C SaaS companies where revenue teams are scaling fast—but execution has not kept up. If your GTM motion is evolving beyond founder-led sales and you are feeling growing pains in pipeline execution, forecasting accuracy, or system usability, this is for you.
What problems does your framework solve that Sales Ops teams or sales tools don’t?
Most Sales Ops teams focus on support functions or reporting—and most tools are only as good as the processes they sit on top of. The Framework closes the execution gap by aligning systems, handoffs, and processes to how your team actually sells—something no dashboard or admin hours can do on their own.
How long does it take to install the system and see results?
Most teams begin seeing tangible improvements in pipeline flow and rep focus within 30–45 days. Full rollout depends on your current state, but the Frictionless Sales Execution Methodology is designed to deliver quick wins early while building a scalable foundation.
How do you collaborate with our existing Sales Ops or Enablement team?
If available, I partner with in-house ops or enablement teams to align on systems, share responsibilities, and drive faster rollout. My role is to enhance—not replace—your internal capabilities by bringing clarity, structure, and strategic execution depth.
Do you offer implementation or just strategy?
Both. I combine strategic design with hands-on implementation, so you are not left with a slide deck or a disconnected set of recommendations. Every engagement includes operational delivery so your team can execute immediately.
Can this work if we have non-standard or messy CRM setups?
Absolutely. In fact, most teams I work with are operating on fragmented or overly customized systems. The framework is designed to work with your current setup and progressively improve it—no rip-and-replace required.
What kind of results have your clients seen after working with you?
Clients report faster deal velocity, cleaner forecasts, and a noticeable drop in sales execution breakdowns within 90 days. In one engagement, a SaaS team grew from 6 to 20+ sellers while keeping CRM adoption above 90% and forecasting accuracy within 5%.
What’s included in the engagement and what’s optional?
Every engagement includes discovery, friction diagnosis, process realignment, and systems enablement. Optional add-ons include team training, documentation, and fractional support after rollout—tailored based on your needs and team structure.
How are you different from a SalesOps/RevOps agency or a CRM consultant?
Agencies focus on task delivery. CRM consultants implement what you ask for. I operate as a strategic partner who diagnoses friction, designs systems around your unique sales motion, and ensures your revenue engine runs friction-free—end to end.
Will this create more work for my team?
No. The goal is to remove friction, not add to it. I integrate into your rhythm, lead the heavy lifting, and make sure any changes reduce effort, improve visibility, and give your team more time to sell—not less.
Is this a project, sprint, or ongoing engagement?
I offer multiple formats depending on your needs: focused 30-day audits, 90-day execution sprints, or embedded support over several months. Each model is built for speed, clarity, and business alignment—not bloated retainers.
Need to identify what's slowing your sales?
Why Us?
Don’t Miss to Download this Dew Theme!
Recent surveys have indicated that small businesses recognise the need they have to connect with consumer.
- Cross Browser Tested
- Trendy Design with Drag n Drop Module
- Flexible Components
